The National Organization for Marriage (NOM) has just announced a boycott effort against Starbucks over the company’s support of recent legislation allowing same-sex marriage in Washington State. NOM has launched a website called DumpStarbucks.com and has announced that it will mount an advertising campaign in the U.S., the Middle East, and Southeast Asia.
If the campaign is to cover such a wide demographic, it will cost them bigbucks.
NOM has an operating budget in the single-digit millions, most of which comes from just two undisclosed donors. Starbucks has an operating budget in the single-digit billions. Which of these do you think has the edge in market analysis for coffee consumers?
Starbucks is no fool. And neither is NOM. The fools are NOM’s donors.